Passenger numbers and Santa finance figures were E-Mailed to me on a daily basis throughout December.
It became clear in the third week that something special was happening.
In the middle of a recession, we were going to smash our budgeted income and our annual passenger numbers were going to touch the magic 100,000 per annum mark..
As we entered the final Santa week, budgets were beaten and the efforts of every member of staff were there to be seen. Smiling children walking back to their cars carrying their presents. In some cases parents were carrying their smiling children, who were clutching onto their present!
So, how on earth do we top that?
We carry on doing what our Customers want, year in year out.
They want a magical experience for their children and that is what we must provide for them.
The amount of repeat business is the key to continued success. Customers will not risk their precious cash on an unknown product, so we must continue to give them that risk free day out.
So "Santa" will remain basically the same, but for 2012 we also have some great new ideas. We will need them! Matching the success of 2011 will be a tough call.
